The Blitz Becomes The Rock
April 4, 2008 at 3:06 PM (PT)
As hinted yesterday right here (see NET NEWS 4/3) NORTH AMERICAN Active Rocker WBZX (99.7 THE BLITZ)/COLUMBUS, OH is now WRKZ "99.7 THE ROCK." The new imaging "THE BEST ROCK FROM THE '90s AND '80sTHROUGH TODAY" suggests a more Mainstream lean. The first five artists to help launch THE ROCK were NIRVANA, DEF LEPPARD, BUSH, NICKELBACK and GUNS N' ROSES.
Yesterday PD HAL FISH told ALL ACCESS, " We did a lot of digging and what we came up with was that the Active Rock format was the least-favorite of listeners in this market. So we responded."