Potter Named VP Interactive Revenue Development At RAB
April 7, 2008 at 7:52 AM (PT)
The RAB ups VP/Educational Services JOHN POTTER to VP/Interactive Revenue Development. The new position will focus on the development of informational and training resources that assist radio stations with their interactive content and sales efforts. POTTER, who joined the RAB from CLEAR CHANNEL INTERACTIVE in 2003, will continue to oversee the RAB Radio Training Academy.
"JOHN's background along with his extensive knowledge of new media, make him the perfect person for this important new position to help our members successfully monetize their interactive and digital endeavors," said EVP, Services MIKE MAHONE. "JOHN has already been instrumental in helping Radio sales professionals incorporate new media components into their daily sales activity by conducting a series of one-day workshops on How to Sell Interactive Advertising; developing an online Interactive Selling training course; and directing the recent rollout of RAB’s new Certified Digital Marketing Consultant (CDMC) accreditation program."