SBS Partners With MySpace
April 14, 2008 at 8:58 AM (PT)
SPANISH BROADCASTING SYSTEM is partnering with MYSPACE to launch a campaign in the top Hispanic U.S. markets to attract Hispanic audiences to MYSPACE LATINO. This project, "Queremos Un Millón de Amigos" ("We Want a Million Friends") will be promoted on all SBS television and radio stations, as well as their websites, in order to get one million people to the website.
According to the agreement, MYSPACE LATINO will provide state-of-the-art community, video, IM platforms and hosting capabilities to SBS, while promoting SBS shows and artists on MYSPACE LATINO. SBS aims to create lasting online relationships with its audience by having MYSPACE feature direct links to several key SBS shows.