Radio One Plans Cross-Platform Sales
April 15, 2008 at 5:26 AM (PT)
RADIO ONE's acquisition of social networking company Community Connect (NET NEWS 4/11) will spawn a range of cross-platform opportunities for advertisers looking to target minority audiences, executives from both companies said MONDAY. CLIKZ.COM reports COMMUNITY CONNECT owns and operates three minority-oriented social networks: BLACKPLANET.COM, ASIANAVE.COM and MIGENTE.COM, which targets Latinos.
RADIO ONE has immediate plans to let marketers advertise across all its on- and off-line holdings with a single ad buy, said RADIO ONE Pres./Interactive TOM NEWMAN.
"We are currently working with several marketers to buy [ads] across radio, TV, print and our online platforms," he said. "Of course, COMMUNITY CONNECT allows us to really offer an online presence at significant scale. I think our marketers will be excited about that."