Worth Waking Up For? Arb Breakfast On Long Island
April 15, 2008 at 8:03 AM (PT)
The real fireworks on LONG ISLAND, NY might just be a few days after the 4th Of JULY, as ARBITRON has announced a breakfast meeting JULY 10th, where "You Can Learn About LONG ISLAND's Transition to the Arbitron PPM."
The invite says, "As LONG ISLAND radio broadcasters look forward to the adoption of electronic audience measurement, the ARBITRON team is fielding many questions about the transition from Diary to PPM service. We will address those questions and bring you up to date on the latest PPM facts at a breakfast meeting for advertisers, agencies and broadcasters on JULY 10th in MELVILLE, NEW YORK.
What are the odds ARBITRON Pres./Sales & Marketing PIERRE BOUVARD and Consultant RANDY KABRICH will share a table? We can't wait to find out!