The Walrus Surfaces In San Diego
April 15, 2008 at 10:18 AM (PT)
As first tipped by ALL ACCESS, BROADCAST COMPANY OF THE AMERICAS flipped XHBCE/SAN DIEGO from Sports simulcast with 1090 AM to Classic Hits "105.7, THE WALRUS."
Described as "SAN DIEGO Classic Hits combined with a contemporary, fun, music-intensive presentation," THE WALRUS will be all-music for the first two weeks, before personalities and features "waddle on in early MAY."
In addition to the on-air presentation of THE WALRUS, BCA plans to offer added-value web-based opportunities for advertisers.