ABC Radio Gets Perez Hilton Into 7 Of Top-10 Markets
April 18, 2008 at 5:34 AM (PT)
ABC RADIO NETWORKS has pacted with "C" STUDENT ENTERTAINMENT for the syndication, sales and distribution of gossip maven PEREZ HILTON's daily features, which debut MAY 5th. Affiliates in seven of the Top-10 U.S. radio markets, including EMMIS Top 40/Rhythmic WQHT (HOT 97) /NEW YORK, EMMIS Top 40/Rhythmic KPWR (POWER 106)/LOS ANGELES and CBS RADIO Top 40/Rhythmic WBBM (B96)/CHICAGO, have already signed on to receive the morning and afternoon updates produced by the popular celebrity gossip blogger and personality.
"The PEREZ HILTON brand is a leading property in the celebrity news arena and we're pleased to be able to offer our affiliates the latest scoop and breaking news on their listeners' favorite stars," said ABC RADIO NETWORKS SVP/Programming JOHN McCONNELL. "This signing furthers our strategy to deliver programming that attracts the younger listening audiences our advertisers covet."
HILTON, whose real name is MARIO LAVANDEIRA, launched his career of covering entertainers by writing for STAR magazine. His catty gossip blog, PEREZHILTON.COM, receives approximately five million page visits per day. He also hosts "What PEREZ Sez" on VH1.
"We're very excited about the partnership with ABC RADIO NETWORKS to syndicate PEREZ HILTON and debut what is sure to become some of the most engaging programming on radio each day," said "C" STUDENT ENTERTAINMENT Co-Founder STEVE LEHMAN. "I've known JOHN MCCONNELL for 20 years, and we decided to go with ABC RADIO NETWORKS because JOHN is clearly superior to our 'C' STUDENT mentality."
"C" STUDENT ENTERTAINMENT, a new company formed by ex-PREMIERE head LEHMAN and former KROQ and VH1 programmer ANDY SCHUON, just snared HILTON as its first talent (NET NEWS 4/8).