New Social Network Targets Older Music Fans
April 23, 2008 at 5:29 AM (PT)
GETBACK MEDIA, a social network targeted at people over age 35, is set to launch TODAY (4/23), stocked with music and TV content, writes REUTERS. The site focuses on pop culture from 1968-90, and includes a timeline loaded with news and trivia for each year.
GETBACK President CHRIS DOMINGUEZ, a former executive at MTV NETWORKS and IFILM, said there's an opportunity to create a destination for people over 35 who might not be enamored of the younger-skewing MYSPACE and FACEBOOK. "We found that demographic was coming online with full broadband and using social networking," DOMINGUEZ said. "But there wasn't anything created typically for them."
The site features movie trailers through an agreement with SCREENPLAY, a service that has deals with all the major studios, and the pages feature 30-second samples of 750,000 songs through an agreement with ALL MEDIA GUIDE.
GETBACK also presents music videos from UNIVERSAL MUSIC GROUP and WARNER MUSIC GROUP. DOMINGUEZ said the company is in discussions with EMI about licensing its music videos.
In addition, GETBACK will present options to buy music through APPLE'S ITUNES and AMAZON as well as rent films through NETFLIX.