Dan Mason Delivers CBS Radio Digital Network Presentation
April 28, 2008 at 6:03 AM (PT)
A standing-room-only crowd packed the HIGHLANDS in HOLLYWOOD last week (4/24) as CBS RADIO President DAN MASON rolled out "Rethink Radio," the early highlights of CBS RADIO DIGITAL NETWORK, which is a combined effort with AOL for streaming (NET NEWS 3/7) to form the largest digital radio network.
MASON spoke about the rich content experiences to be offered from the CBS radio stations, and spoke to the importance of radio station brands and the Internet, and how that would be a huge benefit to radio, listeners and advertisers in the future.
CBS RADIO Pres. Digital Media DAVID GOODMAN then spoke of the new CBS RADIO digital player, now online. The beta version of the player -- this one from WBBM-F (B96)/CHICAGO -- is currently available on all CBS RADIO sites after clicking the "listen live" link. It currently offers users some CBS RADIO recommendations within the genre, and options to select other genres and locations. The AOL stations will be rolled into the player at the end of MAY or early JUNE. Users will also be able to buy songs via CBS station sites, and trade playlists, too.
GOODMAN also took the wraps off of a sales strategy he called I-5, "Where some advertisers would be able to partner on 5% of the inventory across the board." More details were coming as to length of contract and pricing.
CBS Pres./Sales MICHAEL WEISS expounded on I-5, and discussed the need for accountability with advertisers, particularly with Internet marketing -- and he discussed posting/guaranteeing ratings as well.
Similar presentations are set for TOMORROW in CHICAGO (4/29), and next MONDAY (5/5) in NEW YORK CITY.