NAB Files Comments Opposing Localism Regs
April 29, 2008 at 5:22 AM (PT)
The NAB's comments in the FCC's localism docket warned that rather than increasing broadcasting's ties to the community, the new requirements would "produce the opposite effect, resulting in a broadcasting industry less able to serve the public interest."
The NAB said that "the Commission has no factual or legal basis to turn back the clock to reinstate a myriad of regulations that the agency found ineffective and unnecessary in the less competitive media marketplace of the 1980s. Today, with the media market changing rapidly and fresh competition from multiple digital sources increasing continuously, there is no reason to maintain the current level of regulation on broadcasters, let alone increase regulation on an industry that remains the most heavily-regulated in the market."
The comments stressed that broadcasters already serve local markets and understand their audience's needs under a marketplace approach. "Burdensome and intrusive regulation cannot be justified by unquantified and unproven suggestions that not all broadcasters are providing some appropriate level of service." wrote the NAB.
Comments criticizing the new rules also came from DISNEY/ABC; the affiliate associations of NBC and CBSl INTERNATIONAL BROADCASTING NETWORK; a group of television station owners including BARRINGTON, BONTEN, DISPATCH, PAXTON, POST-NEWSWEEK, and RAYCOM; CHRISTIAN BROADCASTING SYSTEM, LTD.; THE LIVINGSTON RADIO CO.; INTERCOLLEGIATE BROADCASTING SYSTEM and HARVARD RADIO BROADCASTING COMPANY; LESEA BROADCASTING CORP.; FOUR SEASONS MEDIA; CHRISTIAN FAMILY NETWORK TELEVISION; and a group of 34 small radio broadcasters represented by attorney A. WRAY FITCH III; and a large number of individuals.