Westwood One Names Hersam As EVP/CRO
April 29, 2008 at 6:38 AM (PT)
WESTWOOD ONE has appointed ANDREW R. HERSAM to EVP/Sales and Chief Revenue Officer. HERSAM was most recently VP/Publishing Dir. at RODALE INC. Prior to RODALE, HERSAM served as NEW YORK Advertising Sales Dir./Sales Development Dir. for SPORTS ILLUSTRATED.
"With over 20 years of media sales management experience, I have had the good fortune of leveraging great content across diverse platforms to achieve significant, dynamic revenue growth working with brands like SPORTS ILLUSTRATED and RUNNER’S WORLD," said HERSAM. "WESTWOOD ONE offers the similar opportunity, but on a much grander scale. WESTWOOD ONE’s leadership position in radio content, its aggressive expansion across new and evolving media platforms offers powerful, innovative and measurable solutions for advertisers."