Entravision Finds A Solution In Matrix
April 30, 2008 at 10:16 AM (PT)
ENTRAVISION COMMUNICATIONS has signed an agreement with MATRIX SOLUTIONS to equip their radio division with MATRIXPLUS, a sales strategy and CRM tool suite for the media industry.
"Over the past eight years, our television division has used MATRIXPLUS to achieve our strategic planning, selling, and forecasting objectives," ENTRAVISION VP/Dir. Sales EDDIE MELENDEZ said. "MATRIXPLUS has saved our salespeople time and increased their productivity, which has contributed to our company’s growth and profitability. I have every reason to expect the same benefits by implementing MATRIXPLUS in our radio division."