WMMS Brings Music Back To Middays
May 1, 2008 at 6:00 AM (PT)
After recently adding "ROVER’s Morning Glory" for mornings, CLEAR CHANNEL Rock WMMS/CLEVELAND has dropped former morning show BOB & TOM, which had been shifted to middays.
"We essentially became a Rock radio station with three morning shows," said VP/Programming KEVIN METHENY. "We have a tremendous amount of respect for BOB & TOM, but after careful consideration and taking the pulse of our listeners, we have decided to move WMMS back to the rocker that it needs to be in the midday."
"It is going to be tough for the listeners that have bonded with BOB & TOM over that last 18 months," says PD BO MATTHEWS. "We could have never predicted ROVER would have become a free agent when we launched BOB & TOM. After experimenting with a tape-delayed BOB & TOM morning show in the midday, it is evident that they were meant to live in morning drive and WMMS was meant to rock in the midday."
Effective TODAY (5/1), the WMMS weekday programming lineup will be:
6-11a: ROVER’s Morning Glory
11-a-3p: MARIA (Rock music midday)
3-7p: The MAXWELL Show
7-Midnight: The BIG RIG (Rock music)
Midnight-6a: SETH (Rock music)