Radio-Mercury Awards Finalists Named
May 1, 2008 at 4:10 PM (PT)
The finalists in the 2008 RADIO-MERCURY AWARDS have been announced. The 2008 finalists comprise a wide spectrum of agencies, from industry heavyweights to independent shops, including TBWA\CHIAT\DAY NY; BBDO NEW YORK; DDB CHICAGO; ENERGY BBDO; SAATCHI & SAATCHI NY; CRISPIN PORTER + BOGUSKY; THE RICHARDS GROUP; GSD&M; WONGDOODY; BVK; DAMMAN PEARCE; and LEOPOLD KETEL & PARTNERS.
The Radio industry will recognize, honor, and reward the creators of the winning commercials during an invitation-only reception and awards ceremony at the FOUR SEASONS in BEVERLY HILLS on MAY 21st. "Doing great Radio has the highest degree of difficulty in the business, because the idea has no visuals to hide behind. When done right, Radio can be one of the most compelling media because the listener’s imagination is a part of the action," stated ERIC HIRSHBERG, Chief Judge of the 2008 RADIO-MERCURY AWARDS.
"The stellar array of advertising agencies in this year’s final round is indicative of the innovation with which today’s creatives approach Radio," PAB Pres./CEO JEFF HALEY said. "When you listen to the spots from this year’s final round of entries, you hear the freshness and imagination that comes from working in an audio-based medium."
The finalist list and more information on the RADIO-MERCURY AWARDS can be found at www.RadioMercuryAwards.com.