KWFR The Ranch Goes '100% Texas Country'
May 2, 2008 at 7:30 AM (PT)
As ALL ACCESS told you last week (NET NEWS 4/26), LKCM RADIO GROUP Texas Country KFWR (THE RANCH)/FT. WORTH had been hinting at a possible format change and was stunting with phrases like, "The revolution is coming," "What side will you be on?" and "It will all change when the revolution comes."
KFWR Director of Programming MIKE CROW tells ALL ACCESS that after 7-8,000 phone calls from listeners, THE RANCH has decided to go "totally 100% TEXAS Country music" as of 6a (CT) yesterday (5/1). The station also re-vamped their website at www.959theranch.com, where the station claims "victory" over deciding whether or not to add more current Country music to their playlist.
Also at THE RANCH, CROW, known as "The CROWMAN," leaves the morning show at sister Classic Country KTFW (LEGENDS 92.1)/FT. WORTH and joins THE RANCH "Morning Ride" with REBEL and HEYWOOD.