Internet Radio Listening At Work Grew In The Last Year
May 5, 2008 at 11:07 AM (PT)
The portion of American workers who are choosing to listen to radio at work via the Internet as opposed to through a traditional radio receiver grew dramatically from 2007 to 2008.
According to data from the ARBITRON/EDISON MEDIA RESEARCH Internet & Multimedia series of studies, among people who are employed full or part-time and listen to radio at work, the portion who listen most often to radio stations through a computer over the Internet has grown from 12% to 20% in one year’s time while the portion who listen most often via a regular radio has declined from 88% to 80%.
"These findings suggest that broadcasters need to think about the quality of their streams, and promote the ability to listen to radio online," says EDISON Pres. LARRY ROSIN. "After all, on the Internet, the competition is not just the other stations in town; instead the possibilities are essentially infinite."