Nine Inch Nails To Give It All Away ... Again
May 5, 2008 at 3:29 PM (PT)
NINE INCH NAILS is virtually giving away its latest album, "The Slip," through its website www.nin.com, reports THE NEW YORK TIMES. Band leader TRENT REZNOR wrote to his fans on the site: "Thank you for your continued and loyal support over the years ... this one’s on me."
REZNOR has been experimenting with free and low-priced online distribution of his music for a while now. Two months ago, the band released instrumental album "Ghosts I-IV" offering portions of the release for free, the entire recording for $5 or specialized deluxe versions for up to $300.
Representatives of the band said that sales of all versions of the album had generated more than $1.6 million in the first week, an earlier story in THE NEW YORK TIMES reported. However, after deducting the revenue from the deluxe versions and averaging out the remaining income from the number of downloads, it turned out that each consumer, on average, spent about $1 for the entire album.
Since "The Slip" won't be sold at retail until JULY, this online release could be an indicator of how the easy availability of free music online affects subsequent CD sales and money-making opportunities such as NIN's recently announced concert tour.