Arbitron And Radio Research Consortium Sign Multi-Year Deal
May 6, 2008 at 1:01 PM (PT)
ARBITRON and THE RADIO RESEARCH CONSORTIUM have signed a multi-year contract for syndicated radio ratings services in all radio markets that ARBITRON measures in the U.S. The agreement covers both diary and PPM measured markets.
THE RADIO RESEARCH CONSORTIUM will sublicense ARBITRON radio ratings data to Non-commercial radio stations and their supporting organizations.
"THE RADIO RESEARCH CONSORTIUM is pleased to continue its history of providing ARBITRON estimates to non-commercial radio stations nationwide," said RRC Pres. JOANNE CHURCH. "We are excited about exploring the potential of the PPM methodology, especially its utility in measuring the public service component of non-commercial media programming."