Infinity Rebranded "CBS Radio"
December 14, 2005 at 9:29 AM (PT)
The INFINITY BROADCASTING name is being retired in favor of CBS RADIO. The move is being made in anticipation of the split of parent VIACOM into two companies and the radio division's inclusion in the new CBS CORP. The new CBS RADIO will also carry the slogan "Broadcast ... HD ... Streaming ... On-Demand."
"This is a proud moment for all of us who love the CBS name, and who know the storied history of CBS Radio," said CBS CEO/Pres. LES MOONVES in a statement. "It is one of the most revered brands in broadcasting, with a history that predates the television era. CBS RADIO was there at the infancy of radio, playing a formative role in shaping and building this dynamic industry, and we're incredibly proud to bring it back."
"In reclaiming the CBS RADIO name, our division will embrace that strong legacy of quality and leadership while at the same time look towards the future, leveraging our great brands, talent and market-leading positions as we forge new ground in distribution, content and technology," added INFINITY Chairman/CEO JOEL HOLLANDER. "It's only natural that we'd want to use the CBS RADIO name to re-brand our radio stations, which will continue to innovate and redefine our industry much as they have throughout the last 75 years."