Radio One Expands Its Web Holdings
May 13, 2008 at 2:00 PM (PT)
RADIO ONE has structured a deal which allows it to assume responsibility for advertising sales for the website Allhiphop.com. RADIO ONE will team with Allhiphop.com and its collection of web properties under the banner of INTERACTIVE ONE, as part of a new five-year contract. This coupling will result in a combined audience of four million users, most of whom are African-American and more than 500 million monthly page viewers.
Earlier, RADIO ONE purchased COMMUNITY CONNECT, the social networking community collection of sites which includes BlackPanet.com.
“We firmly believe that the future for the African-American consumer and those dedicated to communicating with them is in new media,” said ALFRED LIGGINS, CEO of RADIO ONE, “And as such, this relationship extends our commitment to being the online leader in the African-American space.”