Catania, Fay, Show That Record Promotion Is Rocket Science
May 13, 2008 at 2:35 PM (PT)
ROCKET SCIENCE head scientist KEVIN DAY has added a new radio promo team to his label, consisting of L.A.-based BOB CATANIA, last with CHIME ENTERTAINMENT, and NY-based JIMMY FAY, most recently with GEFFEN.
DAY stated: "As the depth and breadth of ROCKET SCIENCE services have expanded, it just seemed natural that radio promotion would provide a large 'value added' componenent for our clients. Operationally speaking, our promotion team will work in conjunction with our sales and marketing staff to provide a comprehensive experience, and in some cases BOB and JIMMY will be able to provide day-to-day quarterback and strategic support to the national radio team who are already in place. Like much of what we do, it is another set of options, allowing for flexibility and rapid execution in delivering artist content to the marketplace."
If we have the ability to minimize the cost early on and advanced the profile, it only gives us more artist development time and provides greater traction for us to escalate radio promotion activities as the marketplace dictates
Added ADRENALINE MUSIC GROUP GM BOB DIVNEY, "We look forward to having BOB and JIMMY be in a position to develop projects where radio will be critical so that we can better maximize the services and help of the many promotion teams that have been central to our success and the success of the artists we represent. If we have the ability to minimize the cost early on and advanced the profile, it only gives us more artist development time and provides greater traction for us to escalate radio promotion activities as the marketplace dictates.
CATANIA said, "I am truly excited to be joining forces with my good friends KEVIN DAY and BOB DIVNEY. It is rare that a 'new picture' organization comes along in our industry but the model they have created with ROCKET SCIENCE and ADRENALINE is clearly the future as evidenced by the tremendous growth of both companies in the past couple of years. It was important for me to be part of a vital, forward thinking company and this fits the bill. I look forward to bringing another dimension to the organization and helping them continue to grow at a fantastic pace."