Survey: Radio Still Number One Music Source
May 19, 2008 at 7:40 AM (PT)
Despite the wide popularity of portable music sources, consumers prefer to listen to some form of radio more than MP3 players and CDs, according to a new survey.
A total of 560 respondents spend 16,814 hours per week listening to audio entertainment. 39% of that time is spent on FM radio, followed by 23% on MP3 players/IPODS and 18% on CDs, to round out the top three audio sources.
The findings were a result of a survey commissioned by SONORO AUDIO, a manufacturer of audio products.
"Even with the advent of MP3 players, consumers are still largely turning to radio for their music needs as it is easily accessible and free," said SONORO AUDIO Founder/CEO MARCELL FALLER. "However, consumers' expanding, elaborate music libraries have created a demand for all-in-one audio systems that let them integrate the functionality of MP3 players, CDs and radio in a single compact device."