Clear Channel And Geico Partner On 'American War Letter'
May 20, 2008 at 8:27 AM (PT)
CLEAR CHANNEL RADIO has partnered with GEICO to execute a cause marketing campaign to salute war heroes. The "American War Letter" campaign launching this week is a joint effort by GEICO and the LEGACY PROJECT TO PRESERVE AMERICAN WARTIME CORRESPONDENCE.
The special event online, on-demand content is available at www.AmericanWarLetters.com, a website designed and being hosted by CLEAR CHANNEL RADIO’s Creative Services Group and featuring audio/visual recordings of some the most poignant letters by media, entertainment and literary notables. CLEAR CHANNEL RADIO will be supplementing GEICO’s support with 30-second public service on-air announcements, as well as web banners on its 800+ station sites.