SBS Preps Awareness Campaign Against PPM
May 21, 2008 at 10:58 AM (PT)
SPANISH BROADCASTING SYSTEM has just retained the services of THE MIRRAM GROUP as part of its continuing campaign to raise awareness regarding the potentially devastating impact of ARBITRON’s PPM on SPANISH-language radio stations across the U.S. THE MIRRAM GROUP is a strategic communications and consulting firm with extensive experience in community-driven campaigns, such as the nationwide "Don't Count Us Out" campaign to raise awareness of NIELSEN MEDIA RESEARCH’s Local People Meters.
"Considering that SBS is the largest publicly-traded Hispanic-owned media company in the U.S., I'm proud they are taking a leadership role in this critical fight to serve the Hispanic community", MIRRAM GROUP Partner LUIS A. MIRANDA, JR. said. "I am very much looking forward to working with SBS’s leadership as we raise awareness and educate consumers and others about the danger posed by the implementation of ARBITRON’s PPM."
MIRRAM GROUP Partner ROBERTO RAMIREZ added, "We are looking at a fight to save Spanish-language radio in the U.S. We can't afford to lose media outlets that serve our communities, much less as a result of an unproven and questionable ratings system."