Bellevue Radio Signs Multi-Year PPM Agreement
May 23, 2008 at 1:14 PM (PT)
BELLEVUE RADIO has signed a multi-year contract with ARBITRON for Portable People Meter radio ratings services for its SEATTLE stations, Oldies KIXI-A, Rhythmic AC KQMV, News KKNW-A, Smooth Jazz KWJZ and AC KRWM. This agreement will take effect as and when ARBITRON commercializes the new audience ratings technology in SEATTLE.
ARBITRON currently intends to make a decision in JUNE regarding any change to its previously announced PPM commercialization schedule. As of this date, no decision has been made regarding the commercialization.