Play MPE Signs Agreements With Major Christian Labels
May 28, 2008 at 3:12 PM (PT)
DESTINY MEDIA TECHNOLOGIES signs new agreements and renewals with major Contemporary Christian labels CURB RECORDS, EMI CMG LABEL GROUP, INO RECORDS, INTEGRITY MUSIC, PROVIDENT LABEL GROUP and WORD RECORDS to utilize the PLAY MPE system to digitally deliver pre-release content to radio broadcasters and music industry VIPs.
PROVIDENT LABEL GROUP VP National Promotions BRIAN DISHON commented, "Sometimes it's scary how technology can change our behavior in such a large-scale way without us even being aware that it is happening so efficiently or so quickly. Play MPE® has changed the way they do business. We used to have to manufacture a CD and wait 30 days to ship a single out to radio. Just last week, we were delivered a mastered single around 2p, and it was in the system and sent to radio by 4p and we had an 'add' on the song the following morning!"
MPE VP of Operations DEAN ERNST noted, "PLAY MPE® is the sole standard of digital delivery for the Christian format. This format is a great example of how an industry can move from physical CD to digital when it is done in an organized and collective manner. We are grateful for the continued support and thank both labels and radio for making us the clear and only choice for digital delivery."