Arbitron And Sandusky Sign Multi-Year PPM Agreement
May 29, 2008 at 9:32 AM (PT)
ARBITRON has signed SANDUSKY RADIO, owner of 10 stations in the SEATTLE and PHOENIX markets, to a multi-year contract for PORTABLE PEOPLE METER radio ratings service.
Five stations are licensed in PHOENIX including KDKB, KDUS-A, KSLX, KUPD and KAZG-A. These join the five stations announced last week in SEATTLE (KIXI-A, KQMV, KKNW-A, KWJZ and KRWM). These agreements will take effect as and when ARBITRON commercializes the new audience ratings technology in PHOENIX and SEATTLE.