Peter Smyth Tackles 'Broadcast Localism'
June 2, 2008 at 8:34 AM (PT)
GREATER MEDIA Pres./CEO PETER SMYTH writes about "the Law of Unintended Consequences," in his monthly column. SMYTH writes, "that’s when the implementation of something that seems at first glance to be a good idea actually ends up working in exactly the opposite fashion and causes unexpected and undesired outcomes."
"And so it is with the FCC’s recent Notice of Proposed Rulemaking on broadcast localism," he continues. "After two decades of radio consolidation, the Commission has suggested a variety of initiatives intended to promote the 'local' part of 'local broadcasting.' The vast majority of broadcasters understand that, in order to be successful, they must be closely involved with and truly serve the listeners and businesses in their local communities. So it was with both surprise and disappointment that I digested the FCC’s proposals."
Read the full column here.