CBS, Yahoo! Make Deal For Content
June 5, 2008 at 7:18 AM (PT)
CBS CORP. said on WEDNESDAY it reached a deal to allow its Web videos to be carried by YAHOO!, part of a broader plan by the media company to add new outlets for its television shows, reports REUTERS. The deal would have YAHOO! join the CBS AUDIENCE NETWORK, which already includes major outlets like GOOGLE's YOUTUBE, TIME WARNER's AOL and MICROSOFT's MSN, as well as sites like JOOST, VEOH and BEBO.
The AUDIENCE NETWORK offers short-form clips from CBS, CSTV and SHOWTIME, and before the inclusion of YAHOO! reached nearly 90% of the Web. The clips are advertising-supported and free to consumers.
CBS has maintained that it prefers to make its content available in as many places as possible, unlike competitors such as NBC UNIVERSAL, which has tighter restrictions on where its entertainment is distributed.