ESPN Radio Introduces Content And Delivery System For HD
June 5, 2008 at 8:36 AM (PT)
ESPN will launch the ESPN HD RADIO NETWORK on SATURDAY, JUNE 7TH to coincide with the start of the UEFA EURO 2008 tournament. ESPN RADIO will make available sports content for the 1,714 stations broadcasting with HD RADIO technology across the nation via an internet/satellite-based delivery system. H
Using a specialized ESPN HD Radio network appliance, subscribing stations will be able to customize and program their own ESPN HD Radio stations.
"Offering content by utilizing new technologies and new distribution channels is part of our overall strategy of serving the sports fan," said SVP/Business Units TRAUG KELLER. "EURO 2008 on HD Radio multicast broadcasting is an opportunity to deliver world class soccer to our ESPN RADIO listeners while still providing regularly scheduled ESPN RADIO programs on the main channel."