Horizon And Interep Create Integrated Radio/Digital Campaign
June 6, 2008 at 6:18 AM (PT)
HORIZON MEDIA has teamed up with INTEREP’s D&R RADIO, MCGAVREN GUILD, CBS RADIO SALES and LOCAL FOCUS rep firms and INTEREP INTEGRATION to create a major integrated radio/digital campaign for HORIZON client JOS. A. BANK, the men’s clothier.
The radio portion of the campaign will encompass more than 50 stations in 25 markets across the country. Beginning this month and continuing through the end of the year, participating stations are running a monthly JOS. A. BANK feature vignette targeted to men. The spots run multiple times each week on the stations.
JOS. A. BANK SVP/Marketing JERRY DEBOER said, "we hope this integrated campaign will prove to be a very creative way for us to build sales and brand awareness, and we eagerly await the results."