WCHB Changes To All-Gospel Format
June 6, 2008 at 5:42 PM (PT)
RADIO ONE WCHB-A/DETROIT is spinning the format wheel. The station had been a hybrid combination of News/Talk and Gospel. Effective MONDAY (JUNE 9th), the station will increase its offering of contemporary gospel music. Popular air personality MILDRED GADDIS will switch from “INSIDE DETROIT” to “MILDRED IN THE MORNING” and inspiration all day. Initially the station will operate without live jocks except for mornings.
“Our decision to change format will not only give the station a clearer focus, it will also fill an obvious void in the marketplace,” said VP/GM KATHY STINEHOUR. “The DETROIT market is underserved in this format, so we are following the lead of our parent company, RADIO ONE, which now leads the nation in this compelling space.”
“This is an exciting time for the RADIO ONE family,” says OM AL PAYNE. “We look forward to continuing our tradition of bringing quality music and programming to the listeners of DETROIT, home of the world’s biggest churches and most passionate gospel music lovers.”