HD Radio And What's Ahead ... Or Not
June 9, 2008 at 5:38 AM (PT)
Radio industry veteran DAVID MARTIN, a proponent of HD RADIO, has started a new blog, hdradionews.blogspot.com. In this insightful debut, MARTIN takes a look at the warts and the pluses of HD RADIO, and suggests a plan of action for radio. Quoting MARTIN:
Radio has an execution problem.
Reducing radio's present day business performance to a one-liner, there's perhaps no better way to account for what's happening; it certainly seems the most reasonable approach in explaining what's not happening.
There is no more conspicuous an illustration of this theme than the progress of HD RADIO.
It seems fair to suggest HD RADIO is a working technology, albeit nascent in application, clearly beyond the definition of "science project." BOB STRUBLE and his iBIQUITY team have delivered on their part of the bargain, they've provided us the technology. While certainly not perfect it does enable a path to the digital frontier preserving analog. The job at hand is to move forward, making the best of what we have (understanding that in hindsight, all first generation tech sucks). The "what" and the "why" answered we are faced with the all important first drafts of "how." The time has come for operators to execute, to make something happen in the field and therein lie the challenges and make no mistake, they're of great strategic significance.
We need only look into the not so distant past to understand how radio tends to manage change. Radio's record seems to suggest a favoring of institutionalism, a preference for incrementalism.
Check out the rest of DAVID MARTIN's posting at hdradionews.blogspot.com.