NAB Finds 'Selling' Gun For Records And Airplay
June 9, 2008 at 11:39 AM (PT)
The NAB has produced new study for Congressmen that claims to prove what has long since been assumed: that radio airplay increases record sales. The radio lobby is passing it around to CONGRESS to fuel opposition to a bill that would institute a performance royalty on radio, and support a counter-measure that objects to any performance tax, fee or royalty on radio broadcasters.
The analysis, entitled "Sales vs. Spins" compares and contrasts SOUNDSCAN sales data with NIELSEN BDS airplay data and concert ticket sales data generated by POLLSTAR. All that information was culled from 17 artists, including U2, TAYLOR SWIFT, BRUCE SPRINGSTEEN, LINKIN PARK, RASCAL FLATTS, LINKIN PARK, JOSH GROBAN and GREEN DAY.
The conclusion: "There is a direct correlation between the number of 'spins' (plays on free, local radio) and the sales of albums or singles ... It is this promotion - free advertising - that drives record sales and represents just one of the many ways local radio provides value to artists and contributes to their financial and commercial success."