PPM Preview: 9.2 Million Daily Radio Listeners In L.A.
June 10, 2008 at 2:39 PM (PT)
ARBITRON has released preliminary PPM data which found that more than 9.2 million people in LOS ANGELES listened to radio for five or more minutes during an average weekday in APRIL.
The ratings firm presented the data at an introductory meeting between ARBITRON and its L.A. customers TODAY. The estimates are based on preliminary data from ARBITRON’s new L.A. PPM panel. The PPM is projected to go live in the market in SEPTEMBER; the go-ahead decision is expected in JUNE.
A daily reach of 9.2 million people is more than four times larger than the combined circulations of the 12 largest local newspapers in LOS ANGELES in DECEMBER, 2007, according to the Audit Bureau of Circulations. The early PPM data also found that 20 different L.A. stations reach more than one million people per week compared to only six stations that exceeded this milestone in the present paper diary system.