eBay Shuts TV/Radio Ad Sales Service
June 12, 2008 at 5:31 AM (PT)
eBAY has shuttered its MEDIA MARKETPLACE program to sell radio and TV ads through its system after operating the service for one year. A message on eBAY's MEDIA MARKETPLACE page notes that buyers can still go directly to BID4SPOTS.COM, its partner in a separate radio ad auction service, to buy radio ads.
A statement from eBAY said, "We have ended our pilot program in this market. We have been refocusing our resources on our core marketplace business and have determined that this initiative did not warrant continued time and attention."