WYCT Wins NAB Service To America Award
June 12, 2008 at 7:02 AM (PT)
Congrats to the staff of ADX COMMUNICATIONS Country WYCT (CAT COUNTRY 98.7)/PENSACOLA as they have been awarded the prestigious Service to America – Friend in Need radio award from the NAB (NATIONAL ASSOCIATION OF BROADCASTERS).
DEBORAH NORVILLE, host of “Inside Edition,” passed out the awards in front of 700 industry and government leaders in WASHINGTON, D.C. on MONDAY evening (06/09).
The award was for the “Letters from Home” project during THANKSGIVING, 2007. When WYCT received permission for DANA CERVANTES, of the morning show to visit PENSACOLA troops in IRAQ and KUWAIT for Thanksgiving, the morning show asked listeners for letters to deliver. In just three days, the station received more than 14,000 letters, well above the expected 3,000. In addition to delivering “Letters from Home” to the men and women from PENSACOLA serving in the MIDDLE EAST, the station gave these troops the chance to send messages of hope and dedication home to their families for the holidays. The Service to America awards recognizes outstanding community service by local broadcasters.
Also presented with awards from the NAB from the entertainment industry were RANDY OWEN and QUINCY JONES.