New Northwest Chooses Eastlan Ratings
June 16, 2008 at 4:19 PM (PT)
NEW NORTHWEST BROADCASTERS has decided to move all audience measurement to EASTLAN RATINGS effective in the FALL of 2009. The group deal includes NEW NORTHWEST markets in ALASKA, WASHINGTON, OREGON and MONTANA.
"We are excited to partner with EASTLAN," said NEW NORTHWEST BROADCASTERS Pres./CEO PETE BENEDETTI. "After doing our research, we became increasingly frustrated with the challenges of getting the adequate sample sizes necessary to accurately survey listening habits in smaller markets. We feel EASTLAN gives us the best chance to do that."
we became increasingly frustrated with the challenges of getting the adequate sample sizes necessary to accurately survey listening habits in smaller markets
"This is the first of several significant deals we expect to announce in the coming months," EASTLAN RATINGS CEO MIKE GOULD stated. "We really appreciate PETE's confidence in our company. Frustrations like PETE's are beginning to reverberate through radio's small and medium markets. It just doesn't make any sense to spend huge money chasing a shrinking pool of regional and national dollars. Main Street remains the best source of revenue growth in small and medium markets. In this environment, EASTLAN's more cost-effective approach makes a ton of sense."
"This is a very exciting time to be in radio," he continued. "While broadcasters look for ways to reduce costs in a tough economy, one client told us that EASTLAN addresses two of their most significant operational problems by offering the opportunity to convert the tremendous reduction in audience measurement costs to save jobs while at the same time, helping maintain regional and national business. Assisting small and medium market broadcasters in growing their business is the foundation on which our company is built. We are thrilled NEW NORTHWEST is leading other broadcast groups in finding new ways to regain control of their ratings costs and grow the business!"