Univision Trio Joins HipCricket Hispanic Marketing Network
June 16, 2008 at 6:18 PM (PT)
FISHER COMMUNICATIONS' three UNIVISION-affiliated stations have agreed to join HIPCRICKET's recently established HISPANIC MOBILE MARKETING NETWORK. The network is the first of its kind and these stations will now be part of a network consisting of over 80 broadcast stations.
FISHER's UNIVISION stations will be able to deliver targeted and interactive mobile marketing opportunities directly to the handsets of opted-in, engaged mobile users. HIPCRICKET's HISPANIC MOBILE MARKETING NETWORK is 100% permission-based, so consumers only receive mobile messages that are personalized based on the consumer's preferences and needs.
"We welcome FISHER to this important initiative," said HIPCRICKET CEO IVAN BRAIKER. "The Hispanic market represents an unprecedented opportunity for broadcasters and brands because of its sizeable and growing population, enormous purchasing power and great consumer loyalty."
"HIPCRICKET's mobile marketing solutions will allow our stations to connect with our audience in a more personal manner and enable our advertisers to offer customized local mobile offers for our growing Hispanic community," FISHER Pres./CEO COLLEEN B. BROWN said.