'True Oldies' WZZN To Resurrect WLS-FM Calls
June 19, 2008 at 5:26 AM (PT)
In a real blast from the past, the fabled call letters of WLS-FM are about to ride the CHICAGO airwaves again, reports ROBERT FEDER in the CHICAGO SUN-TIMES. CITADEL BROADCASTING plans to ask the FCC next week to turn Oldies WZZN into WLS-FM. If approved, the change is expected to take effect JUNE 26th.
The application is considered a formality since CITADEL also owns News/Talk WLS-A.
Pres./GM MIKE FOWLER said the call letter change would be accompanied by a new set of on-air jingles recalling the rock 'n' roll heyday of WLS, along with a new logo. He also hinted at a few other surprises, perhaps involving some stars from the old days.
"We're going to develop this into the Top 40 WLS of old," FOWLER said. "We want to make it a cohesive package that presents the music in the framework of when it was all new."
The station's local talent lineup already includes two hosts with strong associations to WLS' past. Evening star and RADIO HALL OF FAMER DICK BIONDI was part of the station's legendary starting roster in 1960, while morning personality BRANT MILLER was on from 1977 to 1991.