Satcasters Attracts Sports Cars
June 19, 2008 at 2:19 PM (PT)
SIRIUS Satellite Radio has announced that it will offer SIRIUS as its exclusive satellite radio provider in LAMBORGHINI vehicles. The first LAMBORGHINI to include SIRIUS as standard factory installed equipment will be the MURCIELAGO beginning with the 2009 model year in the U.S.
"We are very pleased to have AUTOMOBILI LAMBORGHINI as a partner." SIRIUS CEO MEL KARMAZIN said. "We look forward to working closely with AUTOMOBILI LAMBORGHINI to offer its customers the best in audio entertainment available for its prestigious vehicles."
"SIRIUS was the natural choice for LAMBORGHINI's exclusive supercars," AUTOMOBILI LAMBORGHINI Pres./CEO STEPHAN WINKELMANN said. "Satellite radio gives our customers easy access to endless music options, therefore enhancing their ability to enjoy their vehicle on the road or track."
Meanwhile, XM will be getting its XM NavTraffic service will be available as a factory-installed feature on the new 2009 PORSCHE CAYENNE.