Arbitron Mails Summer 2008 Station Name Preview
June 23, 2008 at 11:37 AM (PT)
The ARBITRON SUMMER 2008 Station Name Preview has been mailed to radio stations within the markets that ARBITRON measures in the SUMMER Survey. Stations should verify the information they submitted to ARBITRON, to ensure station names are being recorded properly, and review information submitted by other stations in their market to identify those stations that may not be using their station identifier in accordance to ARBITRON guidelines.
Station name changes will be accepted for the SUMMER 2008 survey through SEPTEMBER 17th. The information is not retroactive and becomes effective upon receipt by ARBITRON.