Jones, Dial Global Top June 2008 Radar Report
June 24, 2008 at 9:05 AM (PT)
ARBITRON has released its JUNE 2008 RADAR radio network audience reports (RADAR 97), covering the period APRIL 5, 2007 to APRIL 2, 2008, which includes PPM and diary respondents.
The Top 5 Networks listed are:
1. JONES MAI ADULT POWER
2. DIAL GLOBAL CONTEMPORARY NETWORK
3. ABC DAYTIME DIRECTION NETWORK
4. DIAL GLOBAL COMPLETE FM NETWORK
5. WESTWOOD WON I NETWORK
See the full list here.
During the RADAR 97 survey period, 73% of U.S. consumers ages 12+ heard one or more network radio commercials in the course of a week. Among the prime audience demographics sought by advertisers, the commercials aired on the 58 radio networks reached:
* 73% of Persons 18+
* 73% of Persons 35+
* 74% of Persons 18-49
* 74% of Persons 25-54
The RADAR 97 JUNE 2008 release is the third RADAR release to include both PPM and diary respondents. The PPM data included in the RADAR 97 release are from the HOUSTON-GALVESTON and PHILADELPHIA Metro markets for the SUMMER 2007, FALL 2007 and WINTER 2008 surveys.