HD Digital Radio Alliance Expands Mobile Marketing
June 30, 2008 at 4:02 AM (PT)
The HD DIGITAL RADIO ALLIANCE has an expanded marketing campaign aimed at converting awareness into buying action. Starting TODAY, the ALLIANCE adds a mobile marketing initiative and expanded online resources for retailers and auto dealers to the next flight of on-air radio ads.
Earlier this year, the ALLIANCE announced it would focus on converting the significant awareness created for HD RADIO broadcasts over the last three years into purchasing activity.
"This campaign is the first to issue a call to action that will create a direct conversation with consumers," said Pres./CEO PETER FERRARA. "By establishing a direct, instant relationship with consumers who show an interest in HD RADIO, we begin to activate a whole new category of catalysts."