Fresno State Inks New Deal With KMJ
July 3, 2008 at 10:51 AM (PT)
LEARFIELD SPORTS' BULLDOG SPORTS PROPERTIES inks a new five-year deal to extend PEAK BROADCASTING Talk KMJ-A/FRESNO's run as FRESNO STATE UNIVERSITY football, men's basketball and baseball flagship through the end of the 2012-13 athletic season.
"This is exciting news for Bulldog fans and radio listeners throughout the region. There is not a stronger brand in the radio world than KMJ and we are pleased to be aligned with what I consider the industry's 'gold standard'," said FRESNO STATE Athletic Director THOMAS BOEH.. "We're delighted to continue this relationship with PEAK BROADCASTING and recognize KMJ for its many years of service to FRESNO STATE. KMJ 580 has been the radio home for BULLDOG football and men's basketball since 1969."
"BULLDOG SPORTS PROPERTIES is committed to the history of BULLDOG Athletics, and I'm thrilled to continue the tradition that comes with being the flagship station. Everyone associated with KMJ looks forward to the continued partnership of the two biggest brands in Central CALIFORNIA," said PEAK owner TODD LAWLEY.