iPhone Opens Pandora's Box To Bigger Audience
July 17, 2008 at 4:06 PM (PT)
The new iPHONE 3G may have its share of bugs after selling anywhere from 500,000 to million units in its first weekend, but it has been an unqualified success for some of the entities that have made applications for the phone. Chief among them in music search engine PANDORA.COM, which created an application that allows people to listen to their favorite songs via the Internet.
In the week its application has been available, PANDOA Founder TIM WESTERGREN estimates that over 200,000 PANDORA stations have been created on iPHONES and that it has been getting a new iPHONE listener every two seconds. The result is that PANDORA enjoyed its best weekend in its history.
"I really think this has broken the dam for Internet radio," WESTERGREN told the SAN FRANCISCO CHRONICLE. "We're now going to start seeing people think about it differently -- not as something you just get on your computer, but as a 360 degree solution -- in the car, in the home, on the go. I think this is going to start raising people's expectations of what radio can and should be."
Of course, the success also brings up a looming problem for PANDORA -- paying music royalties to record labels and artists for the right to stream music online. Ideally, the application will help Net radio interests lobby for passage of a proposed federal bill that would nullify the Webcasting rates that were set last year.