WW1 And Cumulus Cut Major Billy Bush Deal
July 22, 2008 at 8:54 AM (PT)
WESTWOOD ONE announced today a major partnership with CUMULUS MEDIA that will bring BILLY BUSH to radio listeners in 25 new markets. Phase One of the partnership adds eight CUMULUS stations to the list of affiliates for THE BILLY BUSH SHOW, while Phase Two debuts a brand new BILLY BUSH weekend countdown show airing on 25 CUMULUS stations.
"The feedback we have received since launching THE BILLY BUSH SHOW just a few months ago has been outstanding across the board," said WESTWOOD ONE SVP/Entertainment Division MAX KRASNY. "The stars love talking to BILLY; listeners love BILLY's style and stations are loving their BILLY-powered ratings leaps. Great content plus great stations equals great ratings."
"Creating and sustaining great brands is all about focus and association," said CUMULUS COO JOHN DICKEY. "BILLY BUSH is one of the biggest and fastest growing pop culture brands in the country. BILLY has his finger on the pulse of entertainment. ACCESS HOLLYWOOD's success proves that. We are excited about this association and look forward to creatively marrying Billy's brand into our brands."
THE BILLY BUSH SHOW, airing MONDAY-FRIDAY, is a four-hour evening talk and music show, hosted by ACCESS HOLLYWOOD's BILLY BUSH and focusing on top entertainment stories; personalities in the news, celebrity guests and listener interaction.