Clear Channel And Katz Launch Online Network
July 27, 2008 at 4:51 PM (PT)
CLEAR CHANNEL RADIO and KATZ MEDIA GROUP have announced a new online radio network. Called the KATZ ONLINE NETWORK, the network is the first to incorporate CLEAR CHANNEL and KATZ's 1200 affiliates with independent Internet radio stations with the online and mobile streams of leading AM, FM stations and popular syndicated content.
Immediately, the KATZ ONLINE NETWORK delivers 79 million sessions per month and a unique audience of nearly five million listeners per week, as measured by ANDO MEDIA's WEBCAST METRICS.
Major advertisers and agencies now have a simple way to plan, purchase and optimize the best of the growing online digital audio audience, spanning AM, FM, syndicated and independent Internet radio.
"Major advertisers and agencies now have a simple way to plan, purchase and optimize the best of the growing online digital audio audience, spanning AM, FM, syndicated and independent Internet radio," said KATZ 360 SALES Pres. BRIAN BENEDIK. "Whether it's a national platform, a regional plan or a specific geo-targeted campaign, the KATZ ONLINE NETWORK can be customized to any advertiser’s audio needs."
In addition to audio spots within streams, advertisers can also combine pre-roll audio or video, display or video ads as well as synchronized banners on online media players.
"For the last four years, we have enabled local and national advertisers across recruitment, retail, education, beverages, travel, auto and other categories to reach the highly sought-after at-work audience," said CLEAR CHANNEL RADIO EVP/Head Of Online Music & Radio EVAN HARRISON. "The need for an efficient national solution to reach a wider audience has been clear. With the KATZ ONLINE NETWORK, combined with the diagnostics ANDO offers, we will deliver just that."
Online radio listenership as a whole continues to grow rapidly, and now reaches 33 million Americans each week according to ARBITRON and EDISON MEDIA RESEARCH, up from 29 million listeners last year.
The KATZ ONLINE NETWORK includes AM and FM station streams from:
*CLEAR CHANNEL RADIO
*JOURNAL BROADCAST GROUP
Popular syndicated content from AIR AMERICA, and Internet radio programming from:
*ENERGY GROUP RADIO (www.i.fm.com)
*CLUB 977 (www.977music.com)
*DIGITALLY IMPORTED (www.DI.fm)
"The KATZ ONLINE NETWORK represents the largest and most diverse group of rich media properties in existence today. This, combined with the ability for advertisers and agencies to ‘cherry pick’ their target demo and deliver their message directly to those people, is a truly unique and exceptional formula for success," said ANDO MEDIA Founder & CTO JORDAN MENDELL.
ANDO currently monitors many of the largest terrestrial broadcasting companies and Internet-only brands, including more than 4000 Internet radio stations, and gives radio programmers immediate audience data, and gives advertisers the advantage of third-party, real-time, server-based audience metrics. ANDO also offers seamless ad insertion, centralized trafficking and invoicing, and comprehensive analytics.
The KATZ ONLINE NETWORK will be sold by a dedicated group of digital audio specialists within KATZ 360 SALES, CLEAR CHANNEL ONLINE MUSIC & RADIO and PREMIERE RADIO NETWORKS.