Car Stereo Sales Hit A Distressing Low Note
July 29, 2008 at 5:30 AM (PT)
The IPOD generation is taking some of the thump-thump out of car audio sales, writes USA TODAY. While younger owners add accessories to improve their cars' looks, such as flashy rims and performance tires, fewer are opting for better sound inside.
This year, spending on aftermarket car stereo systems is expected to slip 28% from 2006, the CONSUMER ELECTRONICS ASSOCIATION reports. The category includes everything from CD changers and speakers to satellite radio.
The industry is looking to fight back.
"We need to make car audio cool again," said PIONEER ELECTRONICS VP LARRY ROUGAS at a recent industry summit aimed at addressing the sales slump.
TODAY, one in three motorists can't name a single car stereo maker, the firm found. Its survey of 552 drivers found that about half feel their car's factory-installed stereo is good enough. And about half don't plan to buy any aftermarket electronics in the next two years, according to COYOTE INSIGHT.
"The customer has changed," CEA spokeswoman JENNIFER BEMISDERFER says.