Impact Radio Announces Management, Programming Changes
July 31, 2008 at 5:29 AM (PT)
IMPACT RADIO is restructuring the management and programming of their BOISE, ID cluster as announced TODAY by company VP ELLIOTT KLEIN.
Veteran programmer MIKEY FUENTES has joined IMPACT RADIO GROUP/BOISE, as Dir./Programming for the cluster. FUENTES previously programmed KWIE/RIVERSIDE, KVIB/PHOENIX, KKSS and KYLZ/ALBUQUERQUE, and has been on air at KFMB/SAN DIEGO, KPSI-FM/PALM SPRINGS AND KISV/BAKERSFIELD.
The company also announced that KQLZ (TRUE OLDIES 100.7) will be shifting to the 99.1 frequency on AUGUST 1st, replacing Talk/Sports KTMB (THE MAN). Meanwhile, the 100.7 frequency will switch to a new Regional Mexican format with syndicated morning personality EDDIE "PIOLIN" SOTELO anchoring the station on SEPTEMBER 1st after a brief simulcast period.
KLEIN commented, "This is an important day in the history of IMPACT RADIO here in BOISE. We are in the process of building a top notch cluster, which has already seen a strong launch of KSRV, 96.1 BOB-FM. We’ve also seen good reaction to 'TRUE OLDIES' and are excited about its move to 99.1 FM. Meanwhile, the agreement to bring the most listened to Spanish-language morning personality in AMERICA to IDAHO is an opportunity we couldn’t pass up. 100.7 has the largest coverage of Hispanic listeners in the State of IDAHO, from BOISE all the way to TWIN FALLS and well into eastern OREGON. With PIOLIN as our anchor, the potential is unlimited."
Regarding MIKEY FUENTES, KLEIN added, "To compete with top notch companies like CITADEL, PEAK and JOURNAL, we needed an experienced programmer to lead our team and MIKEY fits the bill. His format experience is diverse in both English and Spanish. MIKEY will not only be launching 100.7 for us, he will also be helping the continuing building process of 'BOB' and 'TRUE OLDIES' as well as helping us design a new format for our new BOISE area 101.1 frequency in the near future."
FUENTES commented, "I want to thank IMPACT RADIO and consultant ANTHONY ACAMPORA for giving me this opportunity. ANTHONY and I generated top ratings in RIVERSIDE with KWIE and we are planning to do the same here in IDAHO. IMPACT RADIO is committed to provide the highest quality programming for the BOISE market and the State of IDAHO.